AI-Powered Cold Call Machine with LinkedIn, OpenAI & Sales Navigator

🔧 AI-Powered Cold Call Machine

🎯 Purpose The AI-Powered Cold Call Machine is a fully automated workflow designed to generate qualified leads from LinkedIn, evaluate them using AI-based scoring, identify key decision-makers, and generate personalized cold call scripts. All results are saved to a Google Sheet-based CRM.

⚙️ How It Works

1. Initialization Triggered either manually or via schedule. Pulls configuration from a Google Sheet’s Settings tab (e.g., target product, keywords, company size, API key).

2. Company Search on LinkedIn Uses the Ghost Genius API to search for companies based on cleaned, relevant keywords extracted by OpenAI. Handles pagination, up to 1000 companies per batch.

3. Company Filtering Each company goes through: Data enrichment via Ghost Genius (website, size, followers, etc.). Filtering: Must have a LinkedIn page with a website. Must have 200+ followers. Deduplication: checks if the company already exists in the CRM.

4. AI-Based Company Scoring A specialized AI model scores each company from 0 to 10 based on: Industry fit. Size/location alignment. Potential pain points that match your offering. If the company is new and relevant (score ≥ 7), it is saved in the Companies sheet.

5. Decision Maker Identification Uses Sales Navigator API (via Ghost Genius) to find employees with targeted job titles. For each matching profile: Enriches contact data (title, bio, etc.). Retrieves phone number (if available). Generates a 20-second personalized cold call script using OpenAI, based on company and profile data. Saves all information in the Leads tab of the CRM.

If no decision maker is found, the company status is marked accordingly.

📈 Outcome A fully enriched, qualified lead database. Custom cold call scripts** ready to be used by SDRs or founders. Zero manual work – from search to lead generation, everything is automated.

💡 Use Case Perfect for SDRs, founders, or growth marketers looking to scale cold outreach without sacrificing personalization or running into LinkedIn scraping limits.