AI-Powered Lead Qualification & Routing with OpenAI, Slack, and Airtable

AI Lead Qualifier & Router

An intelligent lead management system that automatically captures incoming leads via webhook, uses AI to analyze and score each prospect, then routes them to the appropriate team or campaign based on qualification score—delivering hot leads to sales instantly while nurturing others on autopilot.

What It Does

This workflow eliminates the manual process of:

• Daily lead review and qualification • Manual scoring and prioritization • Lead assignment and routing decisions • Follow-up email composition • CRM data entry and updates • Sales team notifications for hot prospects

Instead, it delivers qualified, routed leads with AI insights in under 30 seconds—complete with structured scoring, personalized responses, and organized data storage for tracking.

Key Features

• Webhook Lead Capture - Accepts leads from any source (forms, landing pages, APIs) • AI-Powered Qualification - Analyzes budget, timeline, message quality, and fit using OpenAI • Structured Scoring - Generates 0-100 scores with reasoning, strengths, and concerns • Intelligent Routing - Automatically directs hot leads (70+) to sales, others to nurture • Instant Notifications - Slack alerts for high-priority prospects with full context • Dual Email Flows - Personalized responses based on lead quality and urgency • Airtable Storage - Organized tracking with qualification data and timestamps