AI-Powered Webinar Feedback Replies with GPT-4, Google Sheets, and Gmail

How it works This workflow captures webinar feedback through a webhook and normalizes the submitted data for processing. It stores raw feedback in Google Sheets, uses an AI model to understand sentiment and intent, and generates a personalized response. A professional HTML thank-you email is sent automatically to each attendee. All replies and delivery details are logged back into the spreadsheet for tracking.

Step-by-step Receive webinar feedback** Feedback Webhook – Accepts feedback submissions from a webinar form in real time. ID Generation – Creates a human-readable, unique feedback ID for tracking. Normalize Feedback – Cleans and standardizes incoming fields like name, email, rating, and comments.

Store and enrich feedback** Store Partial – Saves the raw feedback data into Google Sheets. Common Resources – Attaches shared webinar resources such as recordings and slides.

Analyze feedback with AI** Message a model – Evaluates sentiment, engagement level, and intent using an AI model. Parse AI Response – Extracts structured insights like segment, reply text, and next steps.

Generate and send follow-up** Merge – Combines feedback data, AI response, and resources. Build Email HTML – Creates a clean, professional HTML email tailored to each attendee. Send AI Thank You Email – Sends the personalized follow-up via Gmail.

Log final outcome** Store Feedback – Updates Google Sheets with the sent email content, timestamp, and status.

Why use this? Save time by automating webinar feedback follow-ups end to end. Ensure every attendee receives a thoughtful, personalized response. Maintain a complete feedback and communication log in one place. Improve engagement without sounding promotional or generic. Scale post-webinar communication without manual effort.