Automate Company ICP Scoring with Explorium Data and Claude AI Analysis

🧠 ICP Scoring Agent (n8n + Explorium + LLM)

This workflow automates Ideal Customer Profile (ICP) scoring for any company using a combination of Explorium data and an LLM-driven evaluation framework.

🔧 How It Works

Input: Company name is submitted via form. Data Enrichment: Explorium's MCP Server is used to fetch firmographic, hiring, and tech data about the company. Scoring Logic: An AI agent (LLM) applies a 3-pillar framework to assess and score the company. Output: A structured JSON or Google Doc summary is generated using the AgentGeeks formatter.

📊 Scoring System (100 points total)

| Pillar | Max Points | |------------------------------|------------| | Strategic Fit | 40 | | AI / Tech Readiness | 40 | | Engagement & Reachability | 20 |

🧠 Scoring Criteria

Strategic Fit**: Industry, size, use case, buyer roles Tech Readiness**: AI maturity, hiring trends, stack visibility Reachability**: Geography, contactability, data quality

🎯 Verdict Scale

🟩 90–100: Ideal ICP
✅ 70–89: Good Fit
🟨 40–69: Medium Fit
❌ < 40: Poor Fit

📦 Workflow Components

Trigger**: Form submission via webhook MCP Client**: Pulls enriched company data via Explorium's MCP API AI Agent**: Uses Anthropic Claude (or other LLM) to calculate scores Output**: Results are posted to a structured endpoint (e.g. Google Doc or JSON API)

🧰 Dependencies

n8n (self-hosted or cloud) Explorium MCP credentials and access LLM API (e.g., Anthropic Claude, OpenAI, etc.) Optional: AgentGeeks formatter or similar doc generator

💼 Use Case

This ICP scoring system is designed for GTM and sales teams to:

Automate lead prioritization Qualify accounts before outbounding Sync ICP data into CRMs, routing systems, or reporting layers

📈 Example Output in Google Doc

{ "company": "Acme Inc.", "score": 87, "verdict": "Good Fit", "pillars": { "strategic_fit": 35, "tech_readiness": 37, "reachability": 15 }, "summary": "Acme Inc. is a mid-sized SaaS company with strong AI hiring activity and a buyer profile aligned to enterprise IT. Moderate reachability via firmographic signals." }