Convert Instagram Comments to Leads with KlickTipp & Custom DMs

Community Node Disclaimer This workflow uses KlickTipp community nodes, available for self-hosted n8n instances only.

Who’s it for Marketing teams, agencies, and content creators who want to turn Instagram post comments into automated conversations — capturing leads, sending personalized DMs, and enriching contacts in KlickTipp without manual work.

How it works This workflow automates engagement between Instagram users and your marketing funnel.
It listens for new Instagram comments, validates the Meta webhook, and sends personalized DMs with form links. The workflow then stores and syncs user data for tagging and enrichment in KlickTipp.

When a new comment appears, it:

Validates the webhook setup via the Meta hub.challenge
Captures the commenter’s username and ID
Sends a personalized DM with a form link for lead capture
Stores the data in Google Sheets for tracking
Updates or tags the contact in KlickTipp

The result: every Instagram comment turns into a structured, tagged lead for your marketing automation.

How to set up Connect accounts for Meta (Instagram), Google Sheets, and KlickTipp.
Set up your Meta App webhook for Instagram comments, using your workflow’s webhook URL and verify token (e.g., KlickTipp).
Create a Google Sheet as a matching table with the columns:
Instagram username
Instagram ID
Authenticate KlickTipp with API credentials and ensure your subscriber fields are configured.
Test by commenting on a connected Instagram post to trigger the workflow.

💡 Pro Tip: Customize the DM to include your brand’s tone and lead form link for higher engagement.

Requirements Meta (Instagram) Business Account
Facebook Graph API with pages_messaging permission
Google Sheets OAuth connection
KlickTipp account with API access

How to customize Replace the default form link with your own JotForm or landing page URL.
Adjust DM content to fit your tone and campaign messaging.
Add logic to send different DMs based on comment keywords.
Integrate with KlickTipp tags for automatic segmentation.
Expand the workflow to handle repeat commenters or trigger follow-ups.