Enrich & Qualify Leads with Azure OpenAI, Bright Data MCP & HubSpot CRM

🧠 AI Lead Enricher & Qualifier using Bright Data MCP and Hubspot

This workflow automatically enriches inbound leads, evaluates their business fit, updates HubSpot, and alerts the team only when a lead meets qualification criteria. It eliminates manual research and scoring while keeping CRM data clean and complete.

🏗️ What this automation does

| Step | Component | Purpose | |------|----------|---------| | 1 | Form Trigger | Captures a new lead’s Name + Email | | 2 | AI Lead Enricher Agent | Uses Azure OpenAI + Bright Data MCP to search the public web and fill missing contact + company details | | 3 | Structured Output Parser | Ensures AI returns clean JSON in a strict schema | | 4 | Lead Scoring Agent | Calculates a numeric Fit Score (0–100) based on ICP match | | 5 | IF Logic | Routes the lead based on Fit Score threshold (> 70 = qualified) | | 6 | HubSpot Actions | Updates/creates Contact & Company with enriched properties | | 7 | Slack Notification | Sends high-quality leads to the team instantly |

🧩 Data Enriched by AI The enrichment agent populates the following fields only if validated with high confidence:

Contact Job title
LinkedIn profile
Country

Company Company name
LinkedIn company page
Industry
Number of employees
Annual revenue
Description
Headquarters (country & city)
Funding raised

If reliable data is not found → field stays "" (no hallucination, no guessing).

🎯 Lead Qualification Strategy The Fit Score (0–100) evaluates how aligned the lead is with a: > B2B automation / AI / RevOps agency targeting SaaS and tech companies

Score increases for: SaaS / tech / B2B service industries Mid-size or high-growth teams High-responsibility job titles (Founder, COO, Head of Ops, RevOps, CTO) Funding raised or traction signals

🔔 Resulting CRM + Team Workflow

| Fit Score | CRM Update | Slack Notification | |----------|------------|--------------------| | > (qualified) | Contact + Company updated | YES — sales alert sent | | ≤ 70 (not qualified) | Contact + Company updated | No notification |

This ensures: CRM always stays enriched and structured Sales only sees high-potential leads No lead is ever dropped or ignored

🌟 Why this automation is powerful ✔ 0 manual research
✔ 0 manual lead scoring
✔ Real-time alerts for high-value leads
✔ Eliminates poor data quality in HubSpot
✔ Works instantly on every form submission

🔧 Ideal use cases Agencies generating inbound leads SaaS companies with SDR teams RevOps teams improving CRM hygiene Lead qualification before booking calls

📌 Key Integrations Azure OpenAI** Bright Data MCP** HubSpot (Contacts & Companies)** Slack** n8n Form Trigger**

This workflow can run fully autonomously or be extended with: Calendly auto-booking for qualified leads Sales sequence automation CRM lifecycle stage updates Forecasting dashboards