Generate Google Maps lead lists with SerpApi, Google Gemini and Sheets

This workflow automates the process of identifying local businesses with a weak digital presence to offer them specialized marketing services. By combining real-time data from Google Maps with the analytical power of Gemini AI, it transforms raw search results into a structured sales pipeline.

How it works Data Extraction: The process starts with a form where you enter search keywords (e.g., "restaurants in Lima"). The workflow then queries the SerpApi to fetch the top local results from Google Maps. Filtering & Prioritization: It filters results by region and sorts them by rating. It specifically targets the top 5 businesses with the lowest ratings or missing information, as these represent the highest conversion opportunities. AI Analysis: The Gemini AI agent acts as a senior consultant. It analyzes each lead's weaknesses, assigns a priority score, and generates a personalized sales pitch and email copy. Record Keeping: Finally, all enriched data, including the AI-generated strategy, is formatted and saved into a Google Sheet for immediate sales action.

Setup steps SerpApi:** Register at serpapi.com to get your API key and add it to the HTTP Request node credentials. Google Gemini:** Set up your Google AI Studio credentials for the AI Agent node. Google Sheets:** Create a spreadsheet with columns for Company Name, Rating, Address, AI Score, and Sales Strategy. Link it in the final node.

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Author:JESUS PACAHUALA ARROYO(View Original →)
Created:3/6/2026
Updated:3/7/2026

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