Post new Shopify products to Instagram, Facebook and X with OpenAI and Airtable

Automate your social media marketing by instantly promoting new Shopify products. This workflow polls your store for new arrivals, generates AI-powered captions, and publishes them across Instagram, Facebook, and Twitter/X—while maintaining a deduplication log in Airtable.

🎯 What This Workflow Does

This workflow acts as a 24/7 social media manager, ensuring every new product gets immediate visibility without manual effort.

⏱️ Step 1 — Poll, Fetch & Deduplicate

Schedule Trigger:** Polls Shopify every 10 minutes for products published in the last 15 minutes
Deduplication Logic:** Checks Airtable (ProductPostLog) to avoid reposting the same product

🖼️ Step 2 — Data Enrichment & Media Hosting

Normalization:** Cleans and maps product fields (title, price, vendor)
CDN Hosting:** Downloads product image and uploads via UploadToURL to generate a public HTTPS URL

🤖 Step 3 — Platform-Specific AI Captions

Instagram:** Storytelling style, emojis, 10+ hashtags
Facebook:** Conversational, CTA-driven, link preview optimized
Twitter/X:** Short-form (under 260 chars), includes price and link

📤 Step 4 — Multi-Platform Publishing & Logging

Instagram:** Create container → publish via Graph API
Facebook:** Post image + caption to Page
Twitter/X:** Publish tweet via native node
Airtable Log:** Store status, timestamp, and image URL for tracking

✨ Key Features

Intelligent Deduplication:** Prevents duplicate posts using Airtable log
Sequential Processing:** Handles products one-by-one to avoid rate limits
Custom AI Tones:** Tailored captions for each platform
Reliable Media Hosting:** UploadToURL ensures valid public image URLs

🔧 Setup Requirements

Required Integrations

Shopify:** Admin API with read_products scope
Airtable:** Base with ProductPostLog table
OpenAI:** API credentials for caption generation
Facebook & Instagram:** Page token with posting permissions
Twitter/X:** OAuth1 credentials
UploadToURL:** CDN hosting for images

Environment Variables

SHOPIFY_STORE_DOMAIN
SHOPIFY_ACCESS_TOKEN
IG_ACCOUNT_ID
FB_ACCESS_TOKEN
FB_PAGE_ID

Ready to launch? Import this template and connect your Shopify store to turn every new product into a viral social media event!