Qualify Facebook leads and run WhatsApp outreach with GoHighLevel, Redis and Gemini

Quick overview Youtube Video: https://youtu.be/4eBS3peutkI

This workflow captures Facebook Lead Ads submissions, validates and normalizes contact data, upserts the lead into GoHighLevel, and immediately sends a WhatsApp welcome template while saving the first message to Redis so a Google Gemini–powered WhatsApp agent can continue the conversation with context.

How it works Triggers when a new lead is submitted via Facebook Lead Ads. Normalizes the payload (email, name, and phone), validates required fields, and stops processing for invalid leads. Searches GoHighLevel for an existing contact by email and creates/updates the contact when no match is found. Prepares a personalized WhatsApp outreach message, sends a WhatsApp approved template to the lead, and stores the same initial message in a Redis list keyed by the lead’s phone digits. Triggers on incoming WhatsApp messages and ignores any non-text messages. Uses a Google Gemini chat model with Redis chat memory to generate a short sales-assistant reply based on the inbound message and prior context. Sends the generated reply back to the lead via WhatsApp.

Setup Connect Facebook Lead Ads OAuth2 credentials and select the correct Facebook Page and Lead Form in the Facebook Lead Ads trigger. Connect GoHighLevel (HighLevel) OAuth2 credentials and confirm the contact lookup uses the right identifier (email) for your CRM. Connect WhatsApp Business API credentials, set the correct Phone Number ID, and ensure the “lead_welcome” WhatsApp message template exists and is approved for your account. Connect Redis credentials and ensure your Redis instance is reachable for storing and retrieving chat history. Connect Google Gemini (Google PaLM) credentials for the LangChain chat model used by the WhatsApp AI agent. Update environment-specific defaults as needed, such as the default country code used to normalize 10-digit phone numbers in the validation logic.