Qualify webhook leads with GPT-4o-mini and create Asana tasks automatically

๐Ÿ“Š Description Automate your inbound lead qualification pipeline by enriching raw lead data, scoring it with AI, and instantly creating follow-up tasks for your sales team. ๐ŸŽฏ๐Ÿค– This workflow receives new leads via webhook, enriches them using RocketReach to fetch verified emails and contact details, applies confidence-based filtering, and uses GPT-4o-mini to score each lead based on seniority, company fit, and data quality. High-quality leads automatically generate Asana tasks and Slack notifications, while low-quality leads are safely filtered out โ€” ensuring your team focuses only on the best opportunities. ๐Ÿš€๐Ÿ“‹ ๐Ÿ” What This Template Does 1๏ธโƒฃ Receives inbound lead data via webhook (name, company, job title, LinkedIn URL). ๐ŸŒ 2๏ธโƒฃ Normalizes incoming data into a clean, structured format. ๐Ÿงพ 3๏ธโƒฃ Enriches lead profiles using RocketReach to fetch emails and phone numbers. ๐Ÿ“‡ 4๏ธโƒฃ Calculates email confidence scores based on quality grades (Aโ€“D). ๐Ÿ“Š 5๏ธโƒฃ Filters out low-confidence leads automatically. ๐Ÿšซ 6๏ธโƒฃ Uses AI (GPT-4o-mini) to score qualified leads from 1โ€“10. ๐Ÿค– 7๏ธโƒฃ Assigns priority levels (High / Medium / Low) with reasoning. ๐Ÿง  8๏ธโƒฃ Creates an Asana task for leads scoring above the threshold. โœ… 9๏ธโƒฃ Sends Slack notifications for both qualified and disqualified leads. ๐Ÿ’ฌ ๐Ÿ”Ÿ Returns a structured webhook response with scoring results. ๐Ÿ” 1๏ธโƒฃ1๏ธโƒฃ Sends Gmail alerts automatically if any workflow error occurs. ๐Ÿšจ โญ Key Benefits โœ… Eliminates manual lead enrichment and qualification โœ… Uses verified contact data from RocketReach โœ… AI scoring ensures consistent, unbiased lead evaluation โœ… Automatically routes high-quality leads to sales via Asana โœ… Keeps teams informed with real-time Slack notifications โœ… Prevents sales effort from being wasted on low-quality leads ๐Ÿงฉ Features Webhook-based inbound lead intake RocketReach profile enrichment Email confidence scoring logic AI lead scoring with strict JSON output Configurable quality and score thresholds Automatic Asana task creation Slack alerts for qualified and disqualified leads Gmail-based error handling Frontend-ready webhook responses ๐Ÿ” Requirements RocketReach API key OpenAI API key (GPT-4o-mini recommended) Asana OAuth2 credentials Slack API credentials Gmail OAuth2 credentials (for error alerts) Webhook client sending lead details (first_name, last_name, company, job_title, linkedin_url) ๐ŸŽฏ Target Audience B2B sales teams handling inbound leads Revenue operations (RevOps) teams SaaS companies optimizing lead qualification Lead generation agencies Automation teams building AI-driven sales pipelines

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Author:Rahul Joshi(View Original โ†’)
Created:1/11/2026
Updated:1/12/2026

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