Route event sales leads with Gmail, Google Gemini, Sheets and Salesforce

Email Sentiment Router for Event Sales Leads

Who is this for? Event organizers, conference managers, and sales teams drowning in sponsor/exhibitor/partner emails who need zero-drop leads + real-time pipeline analytics.

Key nodes: Gmail Trigger - Google Gemini (2x) - Data Table - Google Sheets - Send Email - Slack Category: Sales / AI / Event Management Level: Advanced Credits: Milo Bravo (BRaiA Labs)

What problem is this workflow solving?

Email overload kills event revenue:

200+ weekly sponsor/partner emails go unread

No sentiment/intent analysis = missed hot leads

Manual routing wastes 10+ hours/week

Zero visibility into pipeline trends

This workflow auto-classifies, routes, and analyzes every inbound lead.

What this workflow does?

Gmail Trigger monitors event inbox for new emails

Gemini #1 scores sentiment (Positive/Neutral/Negative)

Gemini #2 extracts topic, intent, urgency, org, budget signals

Logs to email_analytics Data Table + Google Sheets

Routes intelligently:

Positive → Hot Lead email + Slack #hot-leads (2h SLA)

Neutral → Nurture email + Slack #follow-ups (24-48h)

Negative → Insights + Slack #insights

Looker Studio dashboard auto-updates from Sheets

Setup (5 minutes):

Gmail OAuth2 (event inbox)

Google Gemini API key

Slack OAuth2 + channels (#hot-leads, #follow-ups, #insights)

Create email_analytics Data Table → paste Table ID

Update recipient emails (placeholders in Send Email nodes)

Test with Evaluation Dataset before live

How to customize:

Add keywords for your niche (conferences, webinars, trade shows)

Adjust sentiment thresholds or routing rules

Swap Slack → Teams/CRM (HubSpot/Salesforce)

Scale: Multi-inbox + team routing

ROI:

100% lead capture (zero drops)

5x faster response (2h → 2min)

20% conversion lift from sentiment prioritization

Pipeline dashboard = data-driven sales strategy

Need help customizing?: Contact me for consulting and support: LinkedIn / Message

Keywords: event sales leads, email sentiment analysis, Gmail AI routing, Google Gemini sales automation, conference sponsor leads, event pipeline analytics, sales lead qualification, sales dashboard