Social Media Auto-Posting to Instagram, Facebook & LinkedIn from Google Sheets

📌 Workflow Overview

This workflow enables multi-platform social media posting using Google Sheets as the control center.

Whenever a new row is added to the sheet, the workflow automatically posts the content to Instagram, Facebook, and/or LinkedIn based on platform flags, then updates the post status to prevent duplicates.

Supported Platforms Instagram (Business) Facebook Pages LinkedIn Pages

🧠 Key Concept

Google Sheets acts as a lightweight CMS and automation trigger.

Each row represents one post, and simple TRUE/FALSE columns decide where that post should be published.

📄 Required Google Sheets Columns

The content sheet must include the following columns:

Content** – Text to publish
Instagram** – TRUE / FALSE
Facebook** – TRUE / FALSE
LinkedIn** – TRUE / FALSE
Status** – Updated after posting
Row Number** – Used for precise updates

⚙️ How This Workflow Works

1️⃣ Trigger: New Content Added The workflow starts when a new row is added to Google Sheets. This allows near real-time publishing without manual execution.

2️⃣ Configuration Setup Platform-specific values like: Instagram Business Account ID Facebook Page ID
Are defined once in a configuration node for easy reuse and maintenance.

3️⃣ Platform Routing Logic IF nodes check each platform column: Instagram = TRUE → post to Instagram Facebook = TRUE → post to Facebook LinkedIn = TRUE → post to LinkedIn One row can trigger posting to multiple platforms.

4️⃣ Platform Posting Posts are published using: Facebook Graph API (Instagram + Facebook) LinkedIn API (LinkedIn Pages) The Content column is used directly as the post body.

5️⃣ Status Update (Per Platform) After posting: The workflow updates the same row using Row Number Marks the post as completed for that platform This prevents duplicate or accidental re-posts.

🔄 Current Capabilities

Multi-platform posting from one sheet
Platform-specific routing logic
Real-time execution on new content
Safe status updates using row matching

🚀 Designed for Easy Expansion

This workflow is intentionally modular and can be extended with:

Scheduled posting (date/time columns) Image & media handling AI-generated captions Hashtag optimization Engagement analytics Retry & error handling logic

✅ Best Practices

Use TRUE / FALSE consistently in platform columns
Keep Google Sheets as the single source of truth
Add validation or approval columns if used by teams

📦 Ideal Use Cases

Social media managers
Marketing teams
Founders & creators
Agencies handling multiple platforms

This workflow provides a scalable foundation for social media automation while remaining simple, transparent, and easy to maintain.