Automate SEO Keyword & SERP Analysis with DataForSEO and Google Sheets

🧠 Automated SEO Keyword and SERP Analysis with DataForSEO for High-Converting Content | n8n workflow template

Overview 🌐 This is a complete SEO automation workflow built for professionals who want to manage all their DataForSEO operations inside n8n — no coding required ⚙️

You can easily choose your operator (action), such as: 🔍 SERP Analysis – Get ranking data for specific keywords
📈 Keyword Data – Retrieve search volume, CPC, and trends
🧠 Competitor Research – Analyze which domains dominate target queries

Once the workflow runs, it automatically creates a new Google Sheet 📊 (if it doesn’t exist) and appends the results — including metrics like keyword, rank, domain, and date — to keep a growing historical record of your SEO data 📅

💡 Ideal for SEO specialists, agencies, and growth teams who want a single automation to handle all keyword and ranking data pipelines using DataForSEO + Google Sheets + n8n.

Examples

related keyword sheet

Each operator (SERP, Keywords Data, Competitors) automatically creates a separate Google Sheet 📊

👤 Who’s it for?

🧩 SEO Specialists who need accurate keyword & SERP insights daily
✍️ Content Marketers planning new blog posts or landing pages
📊 Digital Marketing Teams tracking top-performing keywords and competitors
💼 Agencies managing multiple websites or niches with automated reports
🧠 AI-Driven SEOs building GPT-powered content strategies using live ranking data

⚙️ How It Works

Trigger & Input Setup Start the workflow manually or schedule it to run daily / weekly 🕒
Import a keyword list from Google Sheets 📄, NocoDB, or an internal database

Keyword Data Retrieval (DataForSEO Keyword API) Sends requests to the keywords_data endpoint of DataForSEO
Gathers search volume, CPC, competition level, and trend data
Identifies the most promising keywords for conversion-focused content

SERP Analysis (DataForSEO SERP API) Fetches the top organic results for each keyword
Extracts domains, titles, snippets, and ranking positions
Highlights which competitors dominate the search landscape

Data Enrichment & Filtering Uses Code nodes to clean and normalize the DataForSEO JSON output
Filters out low-intent or irrelevant keywords automatically
Optionally integrates OpenAI or GPT nodes for insight generation ✨

Store & Visualize Saves results into Google Sheets, Airtable, or NocoDB for tracking
Each run adds fresh data, building a performance history over time 📈

Optional AI Layer (Advanced) Use OpenAI Chat Model to summarize SERP insights:
> “Top 3 competitors for cloud storage pricing focus on cost transparency — recommend including pricing tables.”
Automatically generate content briefs or keyword clusters

🧩 Workflow Highlights

⚡ Multiple DataForSEO Endpoints Supported (keywords_data, serp, competitors)
🔁 Automated Scheduling for daily / weekly updates
🧠 Data Normalization for clean, structured SEO metrics
📊 Easy Export to Google Sheets or NocoDB
🧩 Expandable Design — integrate GPT, Google Search Console, or Analytics
🌎 Multi-Language & Multi-Location Support via language_code and location_code

📊 Example Output (Google Sheets)

| keyword | rank | domain | volume | cpc | competition | date | |----------|------|----------------|---------|---------|---------------|------------| | cloud hosting | 1 | cloud.google.com | 18,100 | $2.40 | 0.62 | 2025-10-25 | | cloud server | 3 | aws.amazon.com | 12,900 | $3.10 | 0.75 | 2025-10-25 | | hybrid cloud | 5 | vmware.com | 9,800 | $2.90 | 0.58 | 2025-10-25 |

Each run appends new keyword metrics for trend and performance tracking.

💡 Pro Tips

🔍 Combine this workflow with Google Search Console for even richer insights
⚙️ Adjust the location_code and language_code for local SEO targeting
💬 Add a Slack or Gmail alert to receive weekly keyword opportunity reports
🤖 Extend with OpenAI to automatically create content briefs or topic clusters

📚 Integrations Used

🧭 DataForSEO API – Keyword & SERP data source
📄 Google Sheets / Airtable / NocoDB – Storage and visualization
🤖 OpenAI Chat Model (optional) – Insight generation and summarization
⚙️ Code Nodes – JSON parsing and custom data processing

✅ Features

🌎 Choose from 100+ Locations
Select your target country, region, or city using the location_code parameter.
Perfect for local SEO tracking or multi-market analysis.

🗣️ Choose from 50+ Languages
Define the language_code to get accurate, language-specific keyword and SERP data.
Supports English (en), Spanish (es), French (fr), German (de), and more.

📊 Auto-Creates Google Sheets for You
No need to manually set up a spreadsheet — the workflow automatically creates a new Google Sheet (if it doesn’t exist) and structures it with the right columns (query, rank, domain, date, etc.).

🔁 Append New Data Automatically
Every run adds fresh SEO metrics to your sheet, building a continuous daily or weekly ranking history.

⚙️ Flexible Operator Selection
Choose which DataForSEO operator (action) you want to run:
keywords_data, serp, or competitors.
Each operator retrieves a different type of SEO insight.

🧠 Fully Expandable
Add Slack alerts, Airtable sync, or AI summaries using OpenAI — all within the same workflow.

⚙️ How to Set Up

🔑 Add DataForSEO Credentials
Get your API login from dataforseo.com
Add it under HTTP Request → Basic Auth in n8n

📄 Connect Google Sheets
Authorize your Google account
The workflow will auto-create the sheet if it doesn’t exist

🎛 Choose Operator (Action)
Pick one: serp, keywords_data, or competitors
Each operator runs a different SEO analysis

🌍 Set Location & Language
Example: location_code: 2840 (US), language_code: en

🕒 Run or Schedule
Trigger manually or set a daily schedule
New results will append to your Google Sheet automatically

📺 Check Out My Channel

💬 Learn more about SEO Automation, n8n, and AI-powered content workflows
👉 Connect with me on LinkedIn: Nima Salimi

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