Automatic Backlink Data Export from Semrush to Google Sheets via RapidAPI

🔗 Automated Semrush Backlink Checker with n8n and Google Sheets

📘 Description

This n8n workflow automates backlink data extraction using the Semrush Backlink Checker API available on RapidAPI. By submitting a website via a simple form, the workflow fetches both backlink overview metrics and detailed backlink entries, saving the results directly into a connected Google Sheet. This is an ideal solution for SEO professionals who want fast, automated insights without logging into multiple tools.

🧩 Node-by-Node Explanation

On form submission** – Starts the workflow when a user submits a website URL through a web form. HTTP Request* – Sends the URL to the Semrush Backlink Checker API* using a POST request with headers and form data. Reformat 1** – Extracts high-level backlink overview data like total backlinks and referring domains. Reformat 2** – Extracts individual backlink records such as source URLs, anchors, and metrics. Backlink overview** – Appends overview metrics into the "backlink overflow" tab of a Google Sheet. Backlinks** – Appends detailed backlink data into the main "backlinks" tab of the same Google Sheet.

✅ Benefits of This Workflow

No-code integration**: Built entirely within n8n—no scripting required. Time-saving automation**: Eliminates the need to manually log in or export reports from Semrush. Centralized results**: All backlink data is organized in Google Sheets for easy access and sharing. Powered by RapidAPI: Uses the Semrush Backlink Checker API hosted on RapidAPI for fast, reliable access. Easily extendable: Can be enhanced with notifications, dashboards, or additional data enrichment.

🛠️ Use Cases

📊 SEO Audit Automation – Auto-generate backlink insights for multiple websites via form submissions. 🧾 Client Reporting – Streamline backlink reporting for SEO agencies or consultants. 📥 Lead Capture Tool – Offer a free backlink analysis tool on your site to capture leads while showcasing value. 🔁 Scheduled Backlink Monitoring – Modify the trigger to run on a schedule for recurring reports. 📈 Campaign Tracking – Monitor backlinks earned during content marketing or digital PR campaigns.

🔐 How to Get Your API Key for the Competitor Keyword Analysis API

Go to 👉 Semrush Backlink Checker API - RapidAPI
Click "Subscribe to Test" (you may need to sign up or log in). Choose a pricing plan (there’s a free tier for testing). After subscribing, click on the "Endpoints" tab. Your API Key will be visible in the "x-rapidapi-key" header.

🔑 Copy and paste this key into the httpRequest node in your workflow.

Create your free n8n account and set up the workflow in just a few minutes using the link below:

👉 Start Automating with n8n

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